loveliness.

A few days ago in San Francisco there was a protest in front of the Union Street Victoria’s Secret store. Women of all shapes and sizes showed up in their bras and undies with signs to protest the lack of body diversity displayed by the store, and by other retailers as well.

I think it’s pretty awesome that these people were brave enough to show up and stand up for what they believe in, and to do it in such a fun and bold way.

It’s not just the lack of body diversity shown by the models that’s a problem at Victoria’s Secret. I worked there for a few months (I was a bra specialist, NBD) and I always thought it was very strange that a company claims to be “all about bras”, that they don’t carry a more diverse range of sizes. I was constantly having to turn people away that were willing to come in there and spend $50 to $100 on one bra, because we didn’t carry their size.

And these were not all very large women either, as bra specialists, we were required to try on all the bras that come in so we could be familiar enough with them to sell them, and most of the bras that they sell didn’t fit me either.

Victoria’s Secret has an opportunity to be a really strong advocate for all women, to make them feel beautiful and sexy, and also to tap into a whole new market for their products, women who are constantly searching for beautiful, comfortable bras that fit properly, and they are really missing the boat.

Full story here.